Product Designer
+ Researcher
Latest Project
Currently leading design at Mobb.ai
FEATURED WORK
Product Redesign / B2B SAAS / Founding Designer
Re-designing for Enterprise Sustainability
Terralab’s initial MVP was competing in a crowded market, and with the development of TerraGPT, a new AI technology, the company sought to pivot towards collaborative decarbonization. They aimed to help large enterprises address the most significant portion of their carbon emissions: their supply chains. As the lead Researcher and Product Designer, I reimagined the MVP, transforming it into a platform that seamlessly facilitated this collaborative effort.
Differentiating a new product in market
A new product entered a competitive market, where the commercial team struggled to gain traction, and the product team needed direction to stand out against major competitors. I led both teams, identifying buyer pain points to realign our product development and sharpen our sales pitch.
Part 2: Pinpointing value for healthcare providers and their patients
A new feature concept was in the backlog, and the team aimed to build a product around a client commitment. However, our clients needed proof of its real impact. As Lead Researcher, I conducted B2B pitch testing to validate the concept in the market and ran a B2C quantitative test to assess the value of the new features for patients.
Bringing motivation back into weight loss
Noom users come to lose weight for good, and our feature set addresses that by focusing on their relationship with food, encouraging meal logging, and tracking calorie intake. As their first embedded researcher, I established a mixed-methods research foundation, using diary studies, surveys, and behavioral data to capture the journey of new members navigating their calorie budget for the first time.