Research that
resonates
Research that
resonates
Research that
resonates
Bespoke research for purpose-driven brands navigating emerging tech, new categories, and critical decisions.
Bespoke research for purpose-driven brands navigating emerging tech, new categories, and critical decisions.
Bespoke research for purpose-driven brands navigating emerging tech, new categories, and critical decisions.
The Moment
You're about to launch a new product, invest in an emerging technology, or make a decision that could define your next chapter. The stakes are high, the unknowns are real, and guessing is expensive.
Where I come in
I bring enterprise-level research rigor to critical decision moments - helping you validate the right moves before you make them.
Previously at Noom and Equinox, I've built insights practices across B2C and B2B, at different startup stages, through launches, pivots, and scale. Now I partner with mission-driven companies that need that same strategic expertise.
What I offer
move the needle
Fast, focused research that answers critical questions before you commit. Validate product decisions, understand what drives customer connection, and build proof for investors and stakeholders. Designed for speed without sacrificing rigor.
Strategic InSights
For decisions that shape your next chapter: entering new markets, launching category-defining products, proving concept to investors. Research designed to inform strategy, validate direction, and build credibility when stakes are highest.
For decisions that shape your next chapter: entering new markets, launching category-defining products, proving concept to investors. Research designed to inform strategy, validate direction, and build credibility when stakes are highest.
For decisions that shape your next chapter: entering new markets, launching category-defining products, proving concept to investors. Research designed to inform strategy, validate direction, and build credibility when stakes are highest.
Research systems
Turn research into a competitive advantage. I help you identify where insights create leverage, integrate AI strategically, and build frameworks that scale with your team without adding bottlenecks.
Work
Health Tech | AI Wellness
IMIN was betting on AI wellness features but needed validation. Research confirmed product direction, shaped priorities, and built their investor narrative. The team came back for round two six months later.
Product validation
Positioning
AI & Emerging Tech
View Project
Health Tech | AI Wellness
IMIN was betting on AI wellness features but needed validation. Research confirmed product direction, shaped priorities, and built their investor narrative. The team came back for round two six months later.
Product validation
Positioning
AI & Emerging Tech
Read Case Study
Health Tech | AI Wellness
IMIN was betting on AI wellness features but needed validation. Research confirmed product direction, shaped priorities, and built their investor narrative. The team came back for round two six months later.
Product validation
Positioning
AI & Emerging Tech
View Project
Health Tech | AI Wellness
IMIN was betting on AI wellness features but needed validation. Research confirmed product direction, shaped priorities, and built their investor narrative. The team came back for round two six months later.
Product validation
Positioning
AI & Emerging Tech
View Project
For early stage and established brands
The biggest thing we learned is confidence that we are building in the right direction. The data helped us improve technique effectiveness and influenced our roadmap.
DAN GALLAGER
CTO, IMIN
CTO, IMIN
CTO, IMIN
Lana became an essential strategic partner. She helped us navigate critical decisions, identified risks we hadn't even considered, and gave our entire team the confidence to move forward. Her ability to translate complex user insights into clear product direction was invaluable.
Henry Linh
CEO, BetterWorld
Design Director, 3Lateral
Focus where it matters
Most companies start with a method: "Let's do user interviews." I start with risk. What assumptions, if wrong, would hurt you? Where are the unknowns that could derail your plans?
Risk First
Partnership
Impact
Focus where it matters
Most companies start with a method: "Let's do user interviews." I start with risk. What assumptions, if wrong, would hurt you? Where are the unknowns that could derail your plans?
Risk First
Partnership
Impact
Focus where it matters
Most companies start with a method: "Let's do user interviews." I start with risk. What assumptions, if wrong, would hurt you? Where are the unknowns that could derail your plans?
Risk First
Partnership
Impact
Focus where it matters
Most companies start with a method: "Let's do user interviews." I start with risk. What assumptions, if wrong, would hurt you? Where are the unknowns that could derail your plans?
Risk First
Partnership
Impact
Common Queries Answered
What is a fractional researcher?
A fractional researcher gives you senior-level expertise on a project or retainer basis. You get someone who's built research practices only for the duration you actually need them. No onboarding delays, no training required. It's ideal for companies that need strategic research at critical moments: launching new products, validating AI features, preparing for funding, but don't need a full-time researcher yet.
What is a fractional researcher?
A fractional researcher gives you senior-level expertise on a project or retainer basis. You get someone who's built research practices only for the duration you actually need them. No onboarding delays, no training required. It's ideal for companies that need strategic research at critical moments: launching new products, validating AI features, preparing for funding, but don't need a full-time researcher yet.
What is a fractional researcher?
A fractional researcher gives you senior-level expertise on a project or retainer basis. You get someone who's built research practices only for the duration you actually need them. No onboarding delays, no training required. It's ideal for companies that need strategic research at critical moments: launching new products, validating AI features, preparing for funding, but don't need a full-time researcher yet.
What is a fractional researcher?
A fractional researcher gives you senior-level expertise on a project or retainer basis. You get someone who's built research practices only for the duration you actually need them. No onboarding delays, no training required. It's ideal for companies that need strategic research at critical moments: launching new products, validating AI features, preparing for funding, but don't need a full-time researcher yet.
Do you work with early-stage companies?
Yes. I work with companies from pre-seed to growth stage, and with larger brands on strategic initiatives. What matters isn't your stage, it's whether you're at a critical decision moment where research can create real leverage. I've worked with both funded startups and established companies navigating high-stakes decisions.
Do you work with early-stage companies?
Yes. I work with companies from pre-seed to growth stage, and with larger brands on strategic initiatives. What matters isn't your stage, it's whether you're at a critical decision moment where research can create real leverage. I've worked with both funded startups and established companies navigating high-stakes decisions.
Do you work with early-stage companies?
Yes. I work with companies from pre-seed to growth stage, and with larger brands on strategic initiatives. What matters isn't your stage, it's whether you're at a critical decision moment where research can create real leverage. I've worked with both funded startups and established companies navigating high-stakes decisions.
Do you work with early-stage companies?
Yes. I work with companies from pre-seed to growth stage, and with larger brands on strategic initiatives. What matters isn't your stage, it's whether you're at a critical decision moment where research can create real leverage. I've worked with both funded startups and established companies navigating high-stakes decisions.
What's the investment for a research project?
Investment depends on scope, timeline, and your specific needs. I design engagements around your constraints and decision timing, not arbitrary timelines. In our first conversation, we'll discuss what you need to know, when you need to decide, and structure the engagement accordingly. Then I can provide transparent pricing.
What's the investment for a research project?
Investment depends on scope, timeline, and your specific needs. I design engagements around your constraints and decision timing, not arbitrary timelines. In our first conversation, we'll discuss what you need to know, when you need to decide, and structure the engagement accordingly. Then I can provide transparent pricing.
What's the investment for a research project?
Investment depends on scope, timeline, and your specific needs. I design engagements around your constraints and decision timing, not arbitrary timelines. In our first conversation, we'll discuss what you need to know, when you need to decide, and structure the engagement accordingly. Then I can provide transparent pricing.
What's the investment for a research project?
Investment depends on scope, timeline, and your specific needs. I design engagements around your constraints and decision timing, not arbitrary timelines. In our first conversation, we'll discuss what you need to know, when you need to decide, and structure the engagement accordingly. Then I can provide transparent pricing.